Digital Marketing & analytics
Transforming how Businesses Connect with and use Digital Marketing Technology
Digital Marketing & analytics
Transforming how Businesses Connect with and use Digital Marketing Technology
Transforming how Businesses Connect with and use Digital Marketing Technology
Transforming how Businesses Connect with and use Digital Marketing Technology
More than 12 years of experience in digital marketing, communications, team mentorship and leadership. Specialties include: Digital marketing strategy, digital project management, Adobe Experience Manager, SEO, website analytics implementation and reporting strategies, Google Marketing Platform (GTM and GA), marketing automation (Sales Force Marketing Cloud), email marketing strategy and implementation, website content management, HTML, CSS, SharePoint 2013/online intranet and collaboration sites, digital marketing best practices and trends, website and intranet administration, website editing training and social media policy/strategy development.
Measurement and evaluation are critical elements to any digital campaign and I have extensive experience working with businesses to identify key performance indicators and to build an analytics practice within their teams from the ground up. In order to measure success, the proper tracking and reporting elements must be in place. I can work with your business to make sure campaign measurement isn't an afterthought.